IDeaS to deploy demand-based car parking system at Raleigh-Durham Airport. Credit: RDUAA.

The Raleigh-Durham Airport Authority has teamed up IDeaS Revenue Solutions to implement a demand-based car parking system aimed at improving the customer experience and optimising space.

The contract means the technology vendor will deploy Car Park Revenue Management System (RMS) at the Raleigh-Durham International Airport.

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The Cloud-based forecasting and pricing solution will enable the airport to optimise capacity for 18,830 parking spaces, which is said to be the largest source of revenue for the airport.

IDeaS Car Park RMS uses SAS analytics, artificial intelligence (AI) and deep machine-learning to deliver optimal demand-based, dynamic pricing decisions supported by a 365-day future view of parking demand.

“IDeaS has the technology and expertise necessary to help us make informed decisions, shaping more effective marketing strategies.”

The new system will supplement the ParkRDU parking reservation system, which was launched at the airport in the middle of the last year. It will enable the airport to sell the right product to customers at a suitable price and time.

Raleigh-Durham Airport Authority president and CEO Michael Landguth said: “IDeaS has the technology and expertise necessary to help us make informed decisions, shaping more effective marketing strategies, sales programmes and overall airport parking revenue management. We are fortunate to have a renowned data-analytics partner right here in the Research Triangle.”

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IDeaS parking global sales head Guy Barnes said: “While the concept of demand-based dynamic pricing in the wider travel industry is not new, RDU is one of the first airports in the US to further invest in its future by transforming its commercial strategy for parking.

“IDeaS is extremely excited to be a partner in its journey to drive new levels of revenue performance while continuing to improve customer experience.”

Raleigh-Durham International Airport welcomed approximately 12.8 million passengers in 2018. The airport connects central North Carolina to the people and places with 66 non-stop destinations and 11 airlines.