A PeriscapeVR concierge escapes to a virtual reality in Terminal 4 at John F Kennedy International Airport. Credit: PRNewsfoto / PeriscapeVR.

JFK International Air Terminal (JFKIAT) has partnered with PeriscapeVR to launch a virtual reality (VR) experience centre offering location-based entertainment to travellers in Terminal 4 at New York John F Kennedy International Airport, US.

Featuring curated virtual reality, the six-month pop-up aims to offer immersive virtual and mixed reality experiences to more than 70,000 travellers per day.

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Located in Terminal 4’s Retail Lounge, the PeriscapeVR’s Experience Center includes freestanding VR towers with 12 stations, which have been designed considering travellers’ security, awareness, and outstanding customer experience.

“T4 strives to provide passengers with the best experiences possible and PeriscapeVR will give travellers something new to enjoy while at the airport.”

JFKIAT Commercial vice president Edward Midgley said: “We are thrilled to partner with PeriscapeVR to bring the first airport VR Experience Center offering location-based entertainment to travellers at Terminal 4.

“With more than 21 million annual passengers travelling across six continents, Terminal 4 is the perfect location to offer this amenity. T4 strives to provide passengers with the best experiences possible and PeriscapeVR will give travellers something new to enjoy while at the airport.”

Available entertainment options have been classified into five separate categories: First Time, Experience, Create, Play, and Social Cause. They feature exclusive content from some of the most respected brands in virtual reality.

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In order to provide virtual reality location-based entertainment, Terminal 4’s travel retail group Paradies Lagardère has teamed up with PeriscapeVR.

The centre has been designed by architect Gensler. It features HP Windows Mixed Reality Headsets, as well as HP Z240 Tower Workstations to offer the required performance for immersive VR experiences.

HP location-based entertainment virtual reality global head Joanna Popper said: “HP is proud to have been chosen to power the virtual reality technology needs of PeriscapeVR for its groundbreaking experience at one of the world’s most visited airports.”