The new technology will help passengers to reach their chosen destination at the airport. Credit: Flughafen Zürich AG.

Google has activated the new Live View feature in the Google Maps app at Zurich Airport (ZRH) in Switzerland to simplify navigation.

The new technology leverages augmented reality (AR) to provide directions on the passengers’ smartphone camera screen and help them reach their chosen destination at the airport.

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The Flughafen Zürich-operated airport is said to be the first one in the world to be equipped with Google Maps Live View.

Flughafen Zürich chief commercial officer Stefan Gross said: “Google Maps Live View is a valuable aid in helping our passengers, who are often not familiar with the airport and also speak a different language, to find their way around Zurich Airport even more easily.”

The launch comes around three years after Flughafen Zürich and Google Switzerland launched a project to enhance intuitive navigation ‘from kerb to gate’.

Google Maps Live View uses the recordings of the interior of the airport and exterior areas of The Circle for the Indoor Live View function.

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These recordings are compared in the background with the user’s camera images to show the correct route in augmented reality view.

This technology will help the passengers to easily locate the check-in or the ticket counter, escalators right gate and baggage claim areas and much more at the airport.

Google AR Global Product Partnership lead Petra Ehmann said: “We welcome the partnership with Flughafen Zürich and are pleased that, together, we have been able to bring Indoor Live View to Zurich as the first airport worldwide. Travellers can use this to navigate intuitively using camera mode.”

The company further added that new Google Maps functions and navigation are planned at the Zurich Airport in 2022 to ensure the constant advancement of intuitive navigation.

In January last year, New York’s John F Kennedy International Airport (JFK) partnered with Google to adopt Google Assistant’s Interpreter Mode technology at its Terminal 4 to reduce language barriers for international tourists.