Brazilian domestic carrier GOL Airlines has successfully implemented global travel technology solutions provider Sabre’s Revenue Optimiser solution.
Designed to allow airlines to enhance availability, Sabre’s Revenue Optimiser uses intelligent decision support and offers a holistic approach with forecasting, optimisation and inventory management capabilities.
The Revenue Optimiser contains existing competitor fare data to adjust availability considering market context.
It is also designed to offer visibility into the gross revenue for all flights, markets and departure dates.
The airline recently increased its capacity to around 400 flights a day, increasing frequencies in its hubs in São Paulo, Rio de Janeiro, Fortaleza, Salvador and Brasília.
GOL Airlines revenue management director Renato Bellomo said: “As the travel market slowly recovers from the effects of the pandemic, it’s more important than ever to leverage technology solutions that help us maximise revenue.
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By GlobalData“We couldn’t be more pleased with how smoothly the implementation process went.
“This next-generation tool is vital in a market where competitors are adopting increasingly aggressive and dynamic tactics.”
Sabre noted that it has been working on the solution to enhance it since the outbreak of Covid-19 pandemic and offer actionable insights into the current travel market for the airlines.
It is also capable of automatically correcting demand forecasts depending on the latest booking activity.
This is considered crucial in the current unpredictable travel environment in the market.
Sabre Travel Solutions airline sales for Latin America and the Caribbean vice-president Ana Escobar said: “We are thrilled that GOL Airlines implemented Sabre’s Revenue Optimiser solution and that the process went so smoothly.
“Revenue Optimiser equips airlines with essential real-time, data-driven technology to leverage insights that can help them overcome these challenging times and thrive in the longer-term.”
In April, GOL entered an agreement with aerospace company Boeing over the 737 MAX aircraft.
