The firms will jointly work to utilise ‘advanced’ analytics and AI to quantify and set a standard for the airline’s environmental footprint. Credit: Etihad Airways.

UAE-based Etihad Airways has partnered with technology giant Microsoft to use its latest solutions for driving its green objectives.

The pair will jointly work to utilise ‘advanced’ analytics and artificial intelligence (AI) to quantify and set a standard for the airline’s environmental footprint.

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This will enable Etihad Airways to execute and evaluate carbon efficiency savings across its business activities.

Etihad Aviation group CEO Tony Douglas said: “Etihad is aligned with the UAE’s mission to conserve and preserve our environment for generations to come and we have made significant progress over the last two years towards our ‘net-zero carbon emissions by 2050’ goal with our sustainability portfolio. We look forward to working closely with Microsoft to enhance these developments.”

The companies will work together to implement ‘cutting-edge’ tools and technologies.

These solutions will convert data into actionable insights, enabling Etihad to lower its carbon footprint.

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Additionally, Microsoft and Etihad agreed to look for collaboration prospects in order to reach their organisations’ sustainability plans while partnering with companies in the region.

As a result, this partnership is expected to establish a ‘supportive’ technology ecosystem, enabling all organisations to take carbon reduction measures on the basis of data-driven insights.

Microsoft UAE general manager Sayed Hashish said: “For more than a decade, Microsoft has been investing to reduce environmental impact while supporting the digital transformation of organisations around the world through cloud services.

“Therefore, this partnership with Etihad is incredibly exciting. By empowering more and more organisations with the right insights, we will be able to reach critical mass to reduce carbon emissions on a significant scale.”

In May, Etihad Airways and DUBZ partnered to offer baggage check-in services at home for people in Abu Dhabi.