Bamboo Airways has maintained the leading on-time performance in Vietnamese aviation since its founding. Credit: Huy Thoai/Shutterstock

Vietnamese airline, Bamboo Airways, has selected IBS Software to modernize its loyalty program, aiming to provide an improved experience to over 1.6 million Bamboo Club members.

Bamboo Airways, which has flown approximately 20 million passengers since its launch in 2019, has collaborated closely with IBS Software to power its loyalty management platform, as the firm strives to provide a ‘5-star customer experience.’

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The airline has established its impact in the Vietnamese travel industry by growing its Bamboo Club member base by 150% on average over the previous two years.

Doan Thi Hoa, Head of Bamboo Club at Bamboo Airways highlighted how this extended partnership helps the Airline cater to their customers:

Thi Hoa said: “Our continued partnership with IBS Software is a crucial factor to gear up our digital transformation process. IBS is a trusted partner that understands not only our business challenges but also the needs of our loyal customers.

“The IBS next-gen iFly Loyalty solution enables us to deliver an innovative loyalty program that aims to delight our Bamboo Club members and provide them with excellent customer experiences”.

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Bamboo Airways is actively growing outside its local network to international destinations such as Europe, Asia, and Australia.

The iFly Loyalty update allows Bamboo Airways to boost member engagement and add two-factor authentication, as well as speedier integration possibilities with third-party partners, transforming the Bamboo Club into a full lifestyle programme.

Marcus Puffer, Head of Loyalty Management Solutions at IBS Software emphasised how this collaboration promotes growth:

“We are delighted to continue partnering with Bamboo Airlines as it establishes its strong position within the global airline industry. We believe that by choosing our solution the company will be able to enter the next stage of its growth and achieve the next level of customer excellence,” he said.