US-based low-cost airline JetBlue has revealed a new codeshare agreement with Serbian flag carrier Air Serbia.

The agreement extends and formalises the airlines’ previous relationship.

Under the partnership, both companies will distribute their marketing codes ensuring flights are available to passengers of both airlines and appear on respective websites.

Air Serbia’s “JU” airline code is set to provide routes to more than 25 North American destinations through the JetBlue network.

JetBlue placed its “B6” airline code on Air Serbia-operated non-stop flights from New York’s John F Kennedy International Airport (JFK) and Chicago’s O’Hare International Airport (ORD) to Belgrade’s Nikola Tesla Airport (BEG).

Air Serbia CEO Jiri Marek highlighted how this partnership will expand travel opportunities in the Balkan regions.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Marek said: “We are very pleased with the future collaboration with JetBlue and believe that this significantly enhances the travel possibilities between the United States and destinations within the Air Serbia network, especially those in the broader Balkan region,”

JetBlue passengers will benefit from the simplicity of utilizing a single booking to continue their travel to European nations covered by Air Serbia.

JetBlue CEO Robin Hayes highlighted how the new agreement extended the previous relationship between the companies.

Hayes said: “We continuously look to expand our partnerships to offer more options to our customers. Air Serbia has been a successful interline partner since 2016 and we see great potential with this new codeshare.

“We welcome customers from Air Serbia aboard our flights, so they can experience our low fares and great service.”

JetBlue reportedly intends to add its “B6” code to more flights connecting Belgrade with other locations in Europe.

Airport Technology Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Airport Technology Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now