A new soundscape has been successfully deployed at Gatwick Airport in London, which is said to be the world’s largest interactive sound installation.
The new attraction, which is located on Gatwick’s 180m-long Skybridge, is an ‘A Living River’ soundscape of sights and sounds of Yangtze River in China, reported Airport World.
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Passengers at the airport can experience and enjoy 3D sounds of flowing river, rippling water, birds chirping and even a Cessna aircraft flying overhead.
The installation is an initiative of HSBC to celebrate its 15 years of partnership with World Wildlife Fund (WWF) and The Water Programme in the Yangtze.
HSBC had given marketing and communications company, J Walter Thompson (JWT), the contract to install the soundscape.
Gatwick Airport chief commercial officer Guy Stephenson was quoted by the publication as saying: "Airports are all about experiences and I believe that we have created something unique here that will delight and entertainment our customers and that they will go home and talk about it and Gatwick Airport."
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By GlobalDataThe sounds were recorded by sound designer and audio specialist, Nick Ryan, and his colleague at 35 different locations in a five-day trip along the 6,300km-long stretch of the river.
The project started in 2014 and took 14 months to complete.
Earlier in 2013, Gatwick unveiled an interactive media wall introduced by Eye and Monster Media which provided a specially designed memory game on travel to entertain the passengers.
