OM³ can be used by multi-retailer venues such as airports to digitalise their non-aviation revenues. Credit: Heathrow Airport Limited.

London Heathrow is set to launch AOE’s Omnichannel Multi-Merchant Marketplace (OM³) suite in an effort to transform the airport’s digital experience.

The OM³ suite can be used by multi-retailer venues such as airports to digitalise their non-aviation revenues to provide a unified online and offline experience to customers.

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Heathrow noted that it aims to strengthen its digital services and infrastructure to create a simple process for the 300 brands to share their products with customers.

AOE CEO Kian Gould said: “Our OM³ Suite continues to build momentum for Heathrow and we are especially excited to be part of Heathrow Airport’s strategy to digitalise their entire business model to benefit both passengers and employees.

“As one of the world’s most important airports, Heathrow is at the forefront of the aviation industry, continuously innovating to improve its offering.

“As one of the world’s most important airports, Heathrow is at the forefront of the aviation industry, continuously innovating to improve its offering.”

“Our goal is to be a long-term partner in this effort to enhance the passenger experience.”

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AOE will provide an Omnichannel platform to Heathrow that will integrate with the existing infrastructure.

OM³ will also integrate with several additional features, including loyalty programmes, lounge access, parking and VIP services and is capable of providing real-time information to passengers.

London Heathrow Retail and Service Proposition director Chris Annetts said: “We have a long-term vision to deliver a seamless digital experience for all our passengers, both inside the airport and in the comfort of their homes.

“This partnership with AOE is the next step towards building seamless end-to-end experiences for passengers and enabling us to interact with them more efficiently for an enhanced and memorable journey.”